Internet marketing/ SEO is very de rigeur in industry circles and probably currently the hottest topic of conversations with clients. The first 10 years of the internet were spent getting companies online while the next decade will be spent getting the company websites exposed to targeted audiences across the globe.
As anyone who has had a DIY attitude to internet marketing knows, increased competition and the massive volumes of people competing for attention on the internet has made it more difficult to get relevant traffic hitting your site. This is where we come in; our internet savvy allows us to create project specific plans that can be afforded on even the most modest of budgets.
Our approach is very simple – if we were the customer what would we search for and what would we expect to find when we get to our destination!
Looking at the problem from the customer’s point of view is the beginning and end point for marketing websites effectively online.
Relevance & authority = good SEO (search engine optimisation - before you ask) News flash: Regardless of how many phone calls you take during the day from ‘experts’ telling you they can get your website to the top of the organic search results by the afternoon; please know it simply doesn’t work like this! *
Search engines have one main purpose – to put the best quality sites at the top of their ranking pages which ensures searchers aren’t bombarded with poor sites with badly written content, or worse still – copied content!
Regularly inserting unique content alongside some of our magical wizardry with coding will most certainly provide a strategy with longevity and steadily improve your rankings.
* If it does work like this for you, we will happily eat our Mac’s and retire.
